Yoshie Doi

　A long time ago, a famous dyer asked me, “Do you know the difference between a professional and an amateur?” “Professionals can make thousands or ten thousands of pieces, but they all have the same quality. Amateurs have variations in quality.” I certainly feel that professional work is amazing.

　To those around me, Kyo-Suzume look like they are bold in their plans and actions, but in reality, I am the cautious type who would not cross a stone bridge even if I knocked on it. I’m the type of person who confines myself to a box of perfection. In an effort to break out of that framework, I took a lot of classes on ZOOM during the three years of the coronavirus pandemic and continued to buy books to recharge my batteries. I’ve bought so much that I haven’t read it yet, but in order to turn a crisis into an opportunity, I thought I needed to break out of my previous research and explore a new world.

　Up until now, I have focused on research related to history and culture, but from the end of last year I also started studying the business field in hopes of making a breakthrough in disseminating information about the Kyo-Suzume. In order to deepen my knowledge of history and culture, I read information from foreign official documents and foreign books that Perry is said to have studied before he came to Japan at the end of the Edo period.

　My horizons have expanded, and last week, when I attended a 5-hour seminar by the world’s best marketing consultant via ZOOM, I had such an impact that my life changed dramatically in an instant. Furthermore, on Tuesday, I attended a seminar by a world-renowned authority via ZOOM. Although it was through an interpreter, it was more of a life seminar than a business seminar.

　This was my first seminar in Japan, but I had attended several of his seminars before and was impressed. Based on our track record of being the best in the world, it was a seminar that gave us a sense of human power, with a bold, multifaceted, broad, and high-level perspective that was unexpected. I especially felt the utmost love showered on the students. There were many surprises, and it was a continuous moving experience.

　Among them, the phrase “Changing your words can change your life” is also effective when implementing outstanding strategies, and he taught us that by taking action little by little every day, we can overwhelmingly utilize our infinite assets. I did. Looking back, there was a time for about six years when I received seminars every week from Japan’s leading experts in each field, and I have regained the feeling of incorporating the exciting ideas of those days.

　No matter how old we are, continuing to take on challenges is the key to breaking through the limits of growth, and I am confident that by continuing to push through, we will be able to achieve explosive growth. It has been 23 years since Kyo-Suzume was established. It was an activity in which I invested my ideas　and time.

　Furthermore, we will continue to confirm the origins of our founding and work to convey more fun and deeper information about Kyoto’s culture, history, and charm.

　We will rebuild Kyo-Suzume, develop further ideas and mechanisms, and make Kyo-Suzume a unique presence that communicates Kyoto so that everyone involved with Kyo-Suzume can have the best time of their lives. The Kyo-Suzume team will do our best. Best regards.

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Translated by Masami Otani

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